Managing social networks is one of the main digital marketing strategies. Each platform works to attract potential customers due to its reach, the possibility of communicating with users, and even the many ways of displaying content.
Therefore, it is more than recommended that small, medium and large companies have profiles in each of the networks with the highest current demand. Facebook, Instagram, Twitter and Linkedin are, among some others, the platforms most used by users.
How to manage social networks?
Good network management depends on many variables. You need organization, follow specific objectives depending on what you want to achieve and, above all, know how to present content to users.
Adapt your messages to each platform
Although all networks have the objective of contacting new users, it is also true that each one has a different audience. This means that the content published on Facebook must be different from, for example, Twitter.
To better understand it, it is necessary to know what the public of each one is like:
Facebook: it is the largest of all in terms of the number of users. Usually, it is a network designed to share, communicate with others, have fun, and inform yourself to a lesser extent. The messages should be similar, in a tone of closeness.
Instagram: your audience is similar to Facebook but a bit more youthful. Also, Instagram is much more visual; Each content should provide a unique experience with high-quality images and micro-videos.
Twitter: it is a network that is generally used for informational purposes. The messages support the use of multimedia content, which improves the experience. However, Twitter is great for keeping up with all the current trends.
Linkedin: it is a network designed for professionals. The objective of Linkedin is to contact other companies, which allows the management of promotions or sales between companies. The messages, therefore, are formal.
Organize your posts
Planning is essential in managing social media. A good piece of advice to follow is to organize, in advance, all the content that will be published related to the campaigns.
For example, if you want to run a campaign related to the Day of Love and Friendship for February, your networks can serve you. Ideally, you already know beforehand which posts you will use, as well as the days and hours when they will be published.
Use an excel table and divide the publications by days or weeks. Customize your requirements. In this way, you will avoid excessive work, and you will be better organized.
Create interesting content
Many companies assume that social media management should be focused only on publishing what is relevant to the company. Some only use their profiles to publicize their events or information on sales and promotions.
If you want your networks to attract new customers, you must think about them. Creating relevant content is the best way to do it. It helps you catch the attention of users and redirect them to your website.
What is relevant content? Everything that you can relate to your company and that is useful for customers. For example, if you sell clothes, you can post the latest fashion trends on Instagram.
If you have a vehicle business, Facebook is ideal for showing a video on tricks to clean the interior of a car properly. As you can see, there are no limits. It all depends on your imagination.
Responding to interactions helps connect with users.
The proximity in the management of social networks
Each platform must be managed with total professionalism but also with a certain touch of informality. The objective is to make users feel close to the company so that it has a more significant impact when carrying out any promotion.
Responses to comments and even interactions provide this social closeness, essential in managing social networks for a company.
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